Most of 2013 Prius family gets modest price increases
To get behind the wheel of most new 2013 Toyota Prius models, you'll have to pony up some extra cost compared to 2012 models. Around the cost of a few tanks of gas. The standard Prius Liftback version goes up by $200 and the Prius V goes up by between $100 and $155. The price for the Prius Plug-In stays the same (as does the one for the Prius C, we assume, as that model is not mentioned in Toyota's press release).
The Liftback version also gets a new Persona Series Special Edition that slots in between the Three and Four trim lines at $27,130 (plus delivery). Based on the Three trim level, the new Persona Special Edition gets a unique exterior color called Black Cherry Pearl (also available in Black and Blizzard Pearl), special badges and 17-inch alloy wheels. Inside, you'll find something called Softex on the steering wheel in a charcoal color and a dark chrome shift knob ring.
Full details on the price increases are available below.Permalink | Email this | Comments