Previously, Ford has taken a cautious approach with its hybrid and electric products. If you look at September 2012 numbers, 2,788 new vehicles were sold in these categories, with the C-Max Hybrid already taking the lead. Sales of the Ford Focus Electric continued to be low, with just 59 units sold for that month. Ford has been taking on Toyota in ads and corporate communications, but its sales numbers are only around 10 percent of what Toyota has been seeing, primarily through its popular Prius lineup.
O'Donnell has a long history with sales, marketing and product development duties, having worked at Ford, Mazda, Lincoln, Mercury and Jaguar. In his new position, he's replacing Wesley Liu, who moved on to become general manager of sales in China. O'Donnell will play a role in the multimedia ad campaign for the C-Max Hybrid featuring a blue background with white-line silhouettes of the C-Max and its archrival, the Toyota Prius.Permalink | Email this | Comments